Racing Brewers and Beer

May 15, 2019 - Comment

Traditions in Auto Racing and Beer Among our long-standing traditions is our fascination with auto racing, brewers and beer. Teams and drivers working to build machines having the right combination of speed and endurance. Racing is so much more than just a race day event. The days or weeks leading up to the big day

Traditions in Auto Racing and Beer

Among our long-standing traditions is our fascination with auto racing, brewers and beer.

Teams and drivers working to build machines having the right combination of speed and endurance. Racing is so much more than just a race day event. The days or weeks leading up to the big day are intense.

It’s in our blood. We love the exhilaration of drivers in fast cars competing to be the very best.

When it comes to racing, beer brewers are all in. Let’s face it, the celebrations are as intense as the competition.

Racing and brewers share a great deal in common, not the least of which is passion!

8 Things Brewers & Racing Teams Share in Common

Craft brewers and racing teams share many lifestyle traits. These highly competitive fields present serious challenges.

Winning teams must be able to build sponsorships, maintain operating capital, build a loyal fan base as well as tweaks to their expensive equipment.

Success requires continuous commitment to expand both technical skills and business acumen.

Building key sponsorships and involving your fans is essential in every racing organization and brewery.

Must Have More Than Talent

F1 Racing

It takes more than just skill to win. Making the best beers takes skill and patience.

Brewers have to know more than making malt to produce a fine brew. Likewise, race driver’s have to know more than driving fast cars.

It requires having the right sponsor’s to see them through the season.

Must Be Attentive to Detail

Both require careful monitoring to produce a quality finished product.

Just as pit crews are taking tire temperature and pressure readings, skillfully make adjustments to the car’s wings.

Brewers must monitor water purity, time and temperatures in the mashing process.

Each stage of fine-tuning the race car and consistently crafting the perfect brew requires dedication to each step in the process.

The end goal is a smooth run and ultimately victory at the winner’s circle!

Closeup of sports car dashboard

Must Have Patience

Stones balanced upon another

Each step in the process requires an attitude of fortitude and composure and tolerance while facing difficulty to ensure victory.

When something goes wrong, and it always does, it takes determination to stay focused and willingness to rely on each team member do what it takes to win.

Of course, success requires continuous communication and cooperation to overcome challenges.

Must Never Give Up

Losing today leads to new hope for the next competition.

A disastrous result means reviewing lessons learned and taking action to avoid repeating failure. Racing Teams and Brewers must resist the temptation to dwell on failures. Each team member suffers or succeeds together.  Sponsors want to have their victory in the winner’s circle as much as the driver.

Every new competition is a chance to lead the team to the ultimate prize.

Determination

Must Know Their Competition

Competition

Brewers like racing teams are constantly looking for ways to improve.

Taking lessons from their competitions failures is a way of life. Similarly, paying special attention to a competitor’s winning strategies can make or break successes.

Success depends on a teams ability to learn from the mistakes and successes of their opponents as well as their own.

Must Have Endurance and Dedication

Both Crafters and Racing Teams are all in!

When something breaks, everyone does their part to get things up and running again. Every person is needed to get the job done right. Spending long hours, going without sleep and regular meals is a small price to pay for a big win. 

Winning doesn’t happen by blind luck, it takes some grit to get through the rough patches. It’s simply not enough to be in the race, they’re in it to win. When it comes to finding the winning combination nice guys finish last!

Endurance

Must Be Serious About Their Crafts

Racing team discussing

Each member spends countless hours collecting information, fine-tuning their skills, learning from the experts and taking their craft seriously. 

When mistakes are made, there is no time to dwell on disappointment. Every member must focus on the solution. Experience is always the best teacher.

Must Network and Grow a Fan Base

Brewers and racing teams require sponsors to fund their successes. Building a strong network in their respective professions is critical.

Striving to learn the complexities of competitive business means getting out of their comfort zones to train beyond their proven skills.

Being competitive requires operating capital and having solid relations with investors is no small task.

Teams must be able to invest their own capital when especially in early ventures. Developing a keen sense of the business as a whole is especially critical in the road to the winner’s circle.

Building strong support via social media is significant in the ability to obtain financing and build strategic alliances.

Image of smartphone with social media apps
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